Minimonde Kids and Baby Gifts was created to make finding the perfect gift or new outfit for a little person easier.
At Minimonde - we love the art of gifting. The art of finding a gift that makes someone feel special. The ability to co-ordinate a gift that looks wonderful, that evokes a theme be it colour or a shared passion and that is useful and valued by the receiver and that is of course beautifully wrapped and packaged that just adds to the joy and surprise.
Our Mission
Great gifts create memories and moments between people that live on long after however long the gift lasts.
At Minimonde, we love making people feel special and that is our mission - to create joy and delight in every package we send.
Our Vision
Our vision in creating Minimonde was to create a beautiful and luxe online shopping experience where it was a pleasure to browse and where it was easy to find inspiration for a new outfit or the perfect gift.
Minimonde was inspired by two sets of needs and experiences - the need to save time and the need to make someone feel special.
Precious Time
Even as an experienced shopper, I was continually frustrated by the amount of time and effort that it took to find a new baby gift for a friend.
My go-to boutique gift shops had closed or had run out of sizes, my visits to department stores and speciality shops at the local mega mall were disappointing because nothing co-ordinated and if they did - they didn't have the size I needed.
It would take an hour or two just to visit and look at what was in store and then often I would leave empty handed.
It was frustrating and disappointing and I thought there had to be a better way.
Creating Memories
Minimonde was also inspired by my experience of being a Godmother for the first time for a child that lived in a different city and when I wasn't yet a mother.
It was hard to find gifts that I could send to my Godson that would make him feel special and my best friend feel special too.
As I saw him so rarely, I wanted it to be a special experience to receive a gift from me and for it to be memorable from me as his Godmother.
What I was looking for way back then was what Minimonde is designed to be now.
Who is Minimonde?
Minimonde is a labour of love that started as a tiny dream twenty plus years ago and has been brewing since then.
Our Founder, Alischa Wunsch has harboured a love of retail for several decades and a secret dream to one day launch a retail concept.
Her ecommerce journey started 10 years ago with another idea but the timing wasn't right. Ten years later, a chance encounter sparked the vision for Minimonde and started the long journey of bringing the concept to life and the desire to create a unique online destination that offered a luxury online shopping experience.
A mother, a marketer, a writer, a stylist, a digital strategist and analyst - Alischa has had many roles in her life and in Minimonde has brought together all of her passions and skills to create an online destination designed to inspire and create a sense of joy through the art of gifting.
The Joy of Gifting
There is nothing quite like the joy of a new baby. At Minimonde, we love gifting new baby clothes and accessories and special toys that become forever friends.
Gifting new baby clothes and particularly complete outfits can help make life easier for new Mums who are juggling the demands of a new baby and a lack of sleep.
I remember how happy it made me to be able to grab a new little outfit for the day or as a back up outfit for the nappy bag that had been gifted to me by family or friends.
And when that little one looked extra cute in it - there is that secret joy that comes from looking at sweet little babies - and even more so when they are yours.